Thinkbox: Making magic on TV

TV is fundamental to effectiveness and creativity is the real profit dividend. If you can get your creative right it can be up to 12 times more efficient. The creativity of television advertising was under the spotlight at Thinkbox’s star-studded event Creativity Works: Making… Read more »

Simon Daglish on VOD – Disrupting or transforming the TV Ad market?

Programmatic trading isn’t yet good enough for television, Simon Daglish, ITV’s commercial director, told MediaTel’s Media Playground conference this week. Daglish said TV advertisers are being put off programmatic trading because of ad fraud and viewability issues online. In the USA,… Read more »