Media Sales Team Win for Business Development!

Congratulations to the ITV’s Business Development (Nations & Regions) team who last night scooped Media Sales Team of the Year at the Prolific North Awards!

The Prolific North Awards “celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the creative and media industries across the North”.

Up against Global Radio, Talksport and IPC, the fantastic win is testament to the team’s hard work, creativity and delivery across eight regional offices over the last year.

 

BGT viewers urged to send a ‘Message to Cancer’

Cancer Research UK’s Race for Life campaign “Cancer, We’re Coming To Get You” has been giving supporters a platform to send cancer a message of defiance this year. As part of this, Race for Life are launching two TV spots during Saturday May 18th‘s Britain’s Got Talent show. (more…)

ITV Ad Sync Project Shortlisted

Today is a good day…I have a half day in the office before heading home to play the Greys Anatomy Board Game all afternoon and then party like it’s 1999 for my friends birthday AND I’ve just found out we’ve been shortlisted for the AOP Research & Insight Project 2013 for a project I ran for the Rimmel London Ad Sync campaign in The X Factor last year.

(more…)

We finally have #closure and Twitter went crazy!

We saw the volume of tweets grow throughout the series of Broachurch (usually we see the opposite) and saw a massive 47k tweets in last week’s penultimate episode. This was nothing compared to last night’s finale which saw the volume of tweets rise to over 260,000! (260,709)

This is by far the most tweeted about drama episode we have seen with a number usually reserved for big entertainment shows (the launch of BGT got 290k and the second show 172k).

  • The number of unique tweeters was 137k compared to 15k during the 1st episode.
  • #closure was used over 17k times during TX and 20k times in total yesterday.
  • The series in total generated over 470k tweets. See Broadchurch Summary.

We saw the bookend pattern expected for drama with the largest peak coming at the start with people excited to watch the final episode. The second largest peak came at the end when it was announced Broadchurch would return for a second series. We also see peak in line with the ad breaks.

Looking at other recent dramas we see:

  • Dr. Who launch episode generated 85k tweets, with following episodes around 30k
  • Downton Abbey Christmas special – 36k
  • Mayday – 5k
  • Mr. Selfridge – 23k

What will series two bring?

*since tracking began in June 2012

Creative Ad Breaks are Barking Marvelous

They say that dogs are a man’s best friend, and they might just be onto something, considering the success of Ashleigh & Pudsey from Britain’s Got Talent 2012.

To celebrate our four-legged friends (among other creatures), ITV is premiering the first ever British Animal Honours tonight at 8pm. Hosted by For the Love of Dogs presenter Paul O’Grady, this brand new TV event celebrates the achievements of the world’s most extraordinary animals and the people who work with them.

Following the success of ‘creative breaks’ and to amplify the impact of British Animal Honours, the ITV commercial team have created an entire break featuring animals. Cats, dogs, monkeys and of course meerkats will all be featured in the centre break at 20.15.

Be sure to tune into this new programme to see who walks, flies, swims or trots off with the awards and even cast your vote for your favourite animal advert, below!

Woof, woof.

 

ITV: Where Laughter Lives

Here at ITV Media we are pretty excited about the current and upcoming comedy offering on ITV. From Off Their Rockers to Plebs, to The Job Lot, to Vicious – there is loads on telly to make us laugh!

Watch our ITV: Where Laughter Lives promo, below and share your favourite ITV comedy moment on our Twitter page #wherelaughterlives to spread the cheer!

Our current favourite? Ant & Dec’s amazing version of Let’s Get Ready to Rhumble!