ITV’s From the Heart campaign is taking place in Valentine’s Week to raise awareness of organ donation and the NHS Organ Donor Register.
We’re highlighting the shortage of donated organs in the UK, and encouraging viewers to join the Organ Donor Register, and to talk to their loved ones about their wishes.
Look out for ITV shows including Daybreak, This Morning, and Tonight as they support the campaign, exploring the shortage of donated organs, and how lives can be transformed.
And at 9pm on Feb 13th, ITV brings together a host of stars for an entertainment special featuring musical and comedy treats from the likes of Rowan Atkinson, Hugh Laurie, Pixie Lott, Harry Enfield and Paul Whitehouse – don’t miss it!
Visit www.itv.com/fromtheheart/ for more info about the campaign.